MYndspan
Project Overview
A groundbreaking digital platform that transformed static brain health reports into an interactive portal, empowering health-conscious individuals with insights into their brain performance.
Project Overview
MYndspan is transforming the way we approach brain health. Led by world-renowned scientists, clinicians, and technologists, MYndspan is on a mission to improve brain health for everyone. They focus on providing athletes and health-conscious individuals with detailed insights into their brain's performance. To bring their brain scan reports into the future, they set out to create a new digital experience that empowers users to explore their brain data in-depth and truly understand how their brain works.
Project Approach
We began the discovery phase by picking the brains (pun intended) of MYndspan stakeholders to understand their offerings and goals. We crafted personas for their two main user types - athletes in contact sports and health-conscious individuals - and mapped out user flows to ensure a smooth journey through the platform.
But we weren't just focusing on function - form was equally important. MYndspan had a weak branding presence, so they gave us the exciting opportunity to explore a new visual direction for this product. Working to understand the look and feel that the client was expecting while pushing the boundaries of what was possible.
Armed with our research and new visual direction, we set about crafting an interface that was not only visually appealing but also intuitive for users who might be dealing with cognitive challenges. We focused on clear information hierarchy, soothing colour schemes, and interactive elements that made complex data easy to understand and engage with.
Project Outcome
We faced our share of challenges along the way. Tight timelines kept us on our toes, and we had to ensure the platform was accessible for users who might be dealing with concussions or other brain-related issues. It was a delicate balance, but we managed to create a user-friendly experience that didn't compromise on the depth of information.
MYndspan successfully launched into their next phase through the California accelerator program, armed with a platform that truly embodied their mission to improve brain health for everyone.
The real win of the project was in creating a tool that could genuinely impact people's understanding and management of their brain health. A mind-blowing success!
Next work
