MYndspan
Project Overview
A human-centred platform that transformed complex brain data into an accessible, empowering experience—helping MYndspan move into their next phase of growth.
Project Overview
MYndspan set out to make brain health data more accessible. Backed by a team of scientists, clinicians, and technologists, they wanted to move from static reports and create a digital experience that empowered people to understand and track their cognitive performance. Their focus was on athletes and health-conscious individuals looking to take a more proactive approach to brain health.
Project Approach
I took the lead on shaping the product strategy and design direction. We began with a deep dive into MYndspan’s mission, running stakeholder interviews and mapping out goals that aligned with both the business and its users. From there, I defined key user personas for the two core audiences and used them to guide user flows and early concepts that prioritised clarity, accessibility, and ease of use.
As we moved into design, MYndspan’s existing identity didn’t reflect the ambition behind the product, so we ran a UI’s personality workshop, to better understand the right visual direction for the product. This helped inform a clean, modern, and calm interface that felt appropriate for users. The focus was on building a clear information hierarchy, intuitive interactions, and a visual approach that made complex brain data easier to interpret and explore.
Project Outcome
Timelines were tight, and accessibility wasn’t optional. We had to be deliberate with every decision, making sure the platform was easy to use without stripping away the depth users needed.
The result was a digital experience that brought MYndspan’s brain scan reports to life. The platform played a key role in helping the team secure backing through a California-based accelerator and marked a meaningful step forward in their mission to make brain health easier to understand and act on.
Next work
