Bitstamp
Project Overview
A user-centric redesign that transformed Bitstamp's trading platform, propelling it into the top 10 crypto exchanges and expanding its user base to include younger, more diverse traders.
Project Overview
Bitstamp, a digital asset company, invited us to create a brand new trading platform aimed at attracting a younger, more diverse crowd. Their existing product was doing just fine with seasoned traders, but they wanted to expand their reach. Our challenge was to design a user-friendly platform from scratch that could crack the top 10 crypto exchanges and bring fresh blood into Bitstamp's user base. We dove headfirst into a cycle of research, strategy, and design – working closely with potential users to shape our ideas.
Project Approach
We kicked things off by immersing ourselves in the crypto trading world, interviewing stakeholders and potential users to uncover needs and opportunities. We looked at tech trends, analysed competitor platforms, and even created personas to guide our journey. After this intensive discovery phase, we synthesised our findings into a bold vision for the new platform. We presented this vision to Bitstamp – a concept that would not only attract younger traders but potentially reshape the crypto trading landscape. The client was thrilled, immediately seeing the potential to disrupt the market. With their enthusiastic buy-in, we were ready to move full speed into bringing this vision to life.
Project Outcome
We faced challenges along the way, like how to make complex trading concepts accessible and jumping through a few legal hoops. It was a tightrope walk between simplicity and depth, but we managed to pull it off with interactive flows and familiar patterns that kept users engaged and supported.
Bitstamp's main goal was to break into the top 10 crypto trading platforms. By focusing on UX strategy and a solid design process, we helped them achieve this milestone within just 12 months of kicking off the project.
The result was a platform that not only met but exceeded Bitstamp's business goals, delivering an engaging, user-friendly experience that successfully attracted a broader and more diverse audience.
The cherry on top? Our work snagged a UX Design Award, validating our user-centric approach on a global scale.
Next work
